The project began with heuristic reviews of the existing systems, followed by running discovery sessions with users across various business department including research, insights and sales understand their specific needs. I then redefined the data flow, from research and collection to sales, which significantly improved project times for each division.

 

A key part of this transformation involved moving away from a system built on 12 separate web services and introducing dynamic API calls for more seamless data movement within a single app. I led the creation of wireframes, prototypes, and high-fidelity designs to guide the development teams and ran remote usability tests, including Gorilla testing for large-scale quantitative data collection.

 

The system used Power BI to present the data collected to users, enabling them to track their performance, monitor progress, and create customized reports. This provided stakeholders with a powerful tool to visualize how they were doing in real-time and gain insights from the data. I also established KPIs and benchmarks to measure the success of the project and its impact on each business division. In addition, I developed a comprehensive SaaS brand and style guideline to ensure consistency throughout the project’s design and functionality.

 

Throughout the project, I worked closely with multiple development teams to oversee the implementation of new data capture, analytics, and publishing systems, ensuring smooth integration and improved functionality.